Dr. Meral Ahu Karageyim is a senior researcher at the Center for Applied Research in Finance (CARF) at Boğaziçi University. Her research bridges artificial intelligence, services marketing, and financial innovation, with a particular focus on how digital transformation reshapes customer experience, trust, and value co-creation in the financial services industry. She explores the intersection of AI-driven technologies, sustainability, and marketing strategy, aiming to understand how new technologies such as chatbots, robo-advisors, and social robots affect service delivery and user engagement.
She holds a Ph.D. in Management (Marketing) from Université Paris-Sud (Paris-Saclay), where her dissertation examined Customer Participation in Financial Services: Dynamics and Evolution. She also earned a Master’s degree in International Business from Paris-Dauphine University and dual Bachelor’s degrees in Political Science and Psychology from Boğaziçi University. Her academic training in both social sciences and management provides a multidisciplinary lens to her studies on human–technology interaction and consumer behavior.
Dr. Karageyim’s recent publications include articles in the International Journal of Bank Marketing and the Asia Pacific Journal of Marketing and Logistics, as well as book chapters on AI in service marketing and sustainability. Her latest works examine anthropomorphism and trust in financial robo-advisory services, relationship marketing strategies in banking after the pandemic, and the role of marketing in the Anthropocene era. Her research also contributes to the understanding of responsible consumption and circular economy practices in service contexts.
Before joining academia, Dr. Karageyim held senior managerial roles in leading financial institutions including BNP Paribas TEB, Finansbank, and Finans Invest, where she led projects on affluent banking, investment products, and digital transformation. She currently teaches courses in digital marketing, consumer behavior, AI in banking, and financial services marketing at Boğaziçi University and has previously lectured at universities in Paris, Lille, and Istanbul.
Her ongoing projects at CARF focus on AI in financial services, customer experience innovation, and gender differences in financial technology adoption. Through her interdisciplinary research, Dr. Karageyim aims to contribute to the responsible and human-centered integration of artificial intelligence into financial ecosystems.
