Can Prospect Theory Predict the Decision Making by Professionals?: Evidence from the Pharmaceutical Industry

Yilmaz, Neslihan; Can Kalaycioglu Can Prospect Theory Predict the Decision Making by Professionals?: Evidence from the Pharmaceutical Industry International Journal of Applied Behavioral Economics (IJABE) 5, no.1: 24-47 https://doi.org/10.4018/IJABE.2016010102