Karageyim, M.A. and Durmusoglu, S.S. (2025), “Relationship marketing challenges in the Turkish banking industry: an exploratory study” International Journal of Bank Marketing https://doi.org/10.1108/IJBM-04-2024-0214
Karageyim, M.A. and Durmusoglu, S.S. (2025), “Relationship marketing challenges in the Turkish banking industry: an exploratory study” International Journal of Bank Marketing https://doi.org/10.1108/IJBM-04-2024-0214